Even if you have a beautiful website with a solid message, the design trends that kept your SEO strong and visitors engaged last year may already be outdated. Thanks to the fickle nature of the Internet, and the constant innovation happening around web design, the top website trends are ever-evolving. The way a site is designed guides a great deal of the user experience, smart navigation and your conversion rates, so it’s important to stay current and make sure your site is up to snuff. Even if you used a free website builder, you can still keep up on the most important and savvy trends.